The One Show Hired a Real Peruvian Shaman to Bless This Year’s Entries

Lima-based agency Lanfranco & Cordova headed deep into the Andes for the awards show's new video star

Cleofe the Shaman reviews and blesses entries in The One Show's call for entries. The One Club

Normally, finding out that you need yet another person’s blessing on your campaign is a frustration. But this time, it’s a good thing.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."