AdFreak

The One Show Hired a Real Peruvian Shaman to Bless This Year’s Entries

Lima-based agency Lanfranco & Cordova headed deep into the Andes for the awards show's new video star

Cleofe the Shaman reviews and blesses entries in The One Show's call for entries. The One Club

By David Griner

September 10, 2019

Normally, finding out that you need yet another person’s blessing on your campaign is a frustration. But this time, it’s a good thing.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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