The Often-Overlooked 'Hamburger Button' on Websites Is Now Worth a Free Whopper

Burger King Chile trades screenshots for promo codes in nerdy new campaign

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A designer named Norm Cox, working for Xerox in the 1980s, created the small-but-mighty, three-line widget that would become ubiquitous on computer interfaces and mobile devices.

He called it a “road sign,” an “air vent” and a “container for contextual menu choices.” He never compared it to lunch.

But in the years since, those parallel, horizontal black lines found in the top corner of the screen have been dubbed “the hamburger button.”

Nerd lesson of the day complete.

Burger King Chile, aiming at geeks and beyond, has latched onto this icon as the centerpiece of its new promotion.



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