The Most Lovely and Surprising Ad You’ll See Today Is for Viagra

Setting aside jokes and cliché, VMLY&R tells a touching, relatable story of distance in relationships

VMLY&R research shows half of men who have experienced erectile dysfunction would not speak to their partner about it. VMLY&R London

Erectile dysfunction is rarely spoken about openly, and as a result most Viagra ads are creatively awkward, reaching for humor, metaphor or cliché—if not all of the above.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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