The Most Lovely and Surprising Ad You'll See Today Is for Viagra

Setting aside jokes and cliché, VMLY&R tells a touching, relatable story of distance in relationships

Erectile dysfunction is rarely spoken about openly, and as a result most Viagra ads are creatively awkward, reaching for humor, metaphor or cliché—if not all of the above.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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