The Most Bendable Yogis Are a Mesmerizing Way to Sell This Wellness Tea

It's the first work for Yogi Tea from Opinionated

Globally, tea consumption is on a steady rise, and one of the main drivers of its growth lies in millennial and Gen Z consumers. According to Howard Telford, head of soft drinks research at Euromonitor, younger consumers in the United States tend to “prioritize all-natural and plant-based ingredients.” 2016 data showed that approximately four out of five Americans consumers drink tea, with the most likely being millennials (87 percent). Additionally, wellness tea sales, per SPINscan, are up almost six percent, indicating new opportunities.