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With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when—or even if—they’re worth the investment.
While only Big Game-advertising clients truly know the answer in terms of their actual revenue compared to the cost, which is currently $5.5 million per 30 seconds, a new academic paper seeks to answer the question on an industrywide level. The researchers have provided their results to Adweek for exclusive first look at their findings.
Analyzing
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