Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
David Bowie might make augmented reality a hero–at least for one day.
To celebrate Bowie’s birthday, a new AR mobile app for Apple and Android devices lets fans explore hundreds of items from the late singer’s life. The app, a collaboration between the David Bowie Archive and Sony Music Entertainment, is called “David Bowie Is,” a title bearing the same name as the touring exhibition that’s already attracted more than 2 million fans across 12 cities.
The app—available today on what would have been Bowie’s 72nd birthday—allows users to place a virtual version of the entire exhibition inside of their home or office.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in