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CANNES, France—Saatchi & Saatchi had more female directors in its Thursday morning New Directors’ Showcase at the Cannes Lions festival this year than ever before. But that wasn’t good enough for the agency’s global chief creative officer, Kate Stanners, who said in her introduction to the show, which is in its 27th year, that she wants to double the number of female directors for next year’s showcase.
Discussions about gender equality have been a part of many panels at Cannes, and with women making up just 7 percent of commercial directors, the NDS wanted to highlight that issue.
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