The 25 Best Ads of 2018

See the work that elevated storytelling and drove the conversation

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s that time. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful.

With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in 2018. Instead, we saw that when bold marketers put their faith in provocative agencies, they can create work that doesn’t just reflect culture but also drives it forward.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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