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There was something decidedly different about this year’s wave of political ads. Traditional methods made way for compelling, breakthrough work that used digital storytelling to strong effect. First-time and underdog candidates especially disrupted not only the campaigning machine but how candidates connect with the public through their advertising.
Longer-form spots with more of a documentary feel were more frequent and allowed voters to authentically peek into the real lives and core beliefs of candidates. Even the venerable 30-second ad had some new life breathed into it on both sides of the aisle.
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