Diversity, Equity and Inclusion

Tennessee's Transphobic Bathroom Bill Inspired a Campaign That Hopes to Be Unnecessary

TBWA\Chiat\Day New York wraps messages of support around a proposed legal message

The word Love appears three times behind a notice saying this bathroom can be used by people of any sex — The posters wrap message of LGBTQ support around signage that would be required if the law survives legal challenges.TBWA\Chiat\Day New York

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Ad creatives almost never wish for their campaign ideas to be unnecessary, but that’s certainly the case with this poster series drafted by TBWA\Chiat\Day New York.

Inspired after learning from a Nashville-based staffer about Tennessee’s Bill 1182, which would require signage on any bathroom that allows “use of restrooms by either biological sex,” the agency developed ways to frame the mandatory message with words of support for the trans community—and advice on overturning the law.

For now, the bill has been stalled by a U.S.