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If you can't wait for Mad Men to return for part one of its seventh and final season this Sunday, and you're itching to declare your intention to watch it to all your social media friends, AMC would like to offer you a special opportunity to advertise on its behalf by customizing a picture of Don Draper so your name appears next to his face.
You can choose one of seven other characters, too. It's a fun tool for die-hards, and a smart way to drive the natural symbiosis between TV and social media.