Swedish Cannibalism Spot Scoops Cannes Entertainment Grand Prix

The disturbing but delightful film encouraged people to 'go Swegan'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CANNES, France—Would you eat a human to save the planet? That’s the question the Swedish Food Federation asked in its shocking, satirical “Eat a Swede” campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!