Surreal Lottery Ad Shows the Ongoing Surprise of One Man's Win

The campaign was created by BETC to promote the launch of Eurodreams

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Winning the lottery draw is a dream for all who play it each week. However, one lucky man finds himself constantly surprised by the recurring prize in a surreal campaign promoting France’s new game, Eurodreams.

The 40-second film from Française des Jeux (FDJ), the operator of France’s national lottery games, features various events in a man’s life, from a big presentation at work, a visit to the dentist and even during a wedding, when, out of nowhere, ticker tape magically falls down upon him.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in