SunRun Ad Is Delightfully Upbeat, and You Can Be Too If You Use Solar Energy

Cutwater's stop-motion spot

All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun.

Cutwater in San Francisco crafted the stop-motion ad below with help from Australian animator Dropbear (aka Jonathan Chong), the creative force behind the music video for Hudson and Troop's "Against the Grain." It's funny that an environmentally friendly company like SunRun would tap an animator who wasted so many pencils (don't we need pencils?!), but such is life. 

All of the animation was done by hand, and it took the team roughly a month to complete the 30-second spot.

CREDITS

Client: SunRun

Spot: "Solar Motion"

Agency: Cutwater

Founder, Executive Creative Director: Chuck McBride

Creative Director: Luke Partridge

Executive Producer: Daniel Tuggle

Producer: Danielle Soper

Art Director: Gong Liu

Copywriter: Deidre Lichty

Group Account Director: Christian Navarro

Senior Account Manager: Sarah Owens

Production Company: Hustle Co Director: Jonathan Chong

Director of Photography: Nick Kova

Editorial: Dropbear Digital

Stop-Motion Animator, Editor: Jonathan Chong

Postproduction Company: Creative Technology

Flame Artist: Zac Dych

Colorist: R. Adam Berk

Postproducer: Melanie Bass

Audio Record, Mix: M Squared

Audio Engineer: Mark Pitchford

Assistant Engineer: Phil Lantz

Music Supervision: Joey Prather, Blue Scout

Music Track: Dragon, "Chase the Sun"