Sunburnt Kids Are Deemed ‘Red and Boring’ In This Quirky Skin Cancer Awareness Campaign

Danish agency & Co. brings some levity to a serious topic

Sunburnt kid with a frustrated look on face
The Danish Cancer Society and safety nonprofit TrygFonden have teamed up to encourage the use of 'shade, sun hat and sunscreen.' & Co.

For many people, the fun of summer can be quickly dampened by a severe burn.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.