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Kentucky is world famous for its bourbon distilleries, rolling hills and horse farms. But there’s a lesser-known paranormal current running through the Bluegrass State that features alien visitations, abandoned sanatoriums and haunted hotels.
And, according to a new travel advertising project, the sites are best explored under cover of night.
Kentucky After Dark, a first-of-its-kind effort that wraps a dozen far-flung destinations under one spooky banner, debuts today with a marketing campaign that includes in-theater ads in multiple surrounding states, unskippable digital spots and creator content.
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