Steve Burns Solves a New Mystery for Flock Freight: 'How Much Is a F**kload?'

Work by Maximum Effort puts the supply chain in a new light

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Many of today’s young adults would likely trace their first lessons on logic and problem-solving back to the early days of Nick Jr.’s Blue’s Clues and, in particular, Steve Burns. If the robust emotional response to last year’s 25th anniversary marketing was any indication, many still feel beholden to the former host.

Today, in a campaign from tech and logistics brand Flock Freight, Burns is helping business-minded adults reignite that childlike curiosity to solve a different mystery: just how much is a “fuckload?” And is it greater or smaller than a “shitload?”

Flock first teased the new team-up with Burns and agency Maximum Effort on Nov.



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