Stella Artois’ Whimsical Music Video Recommends Embracing Your Summer Persona From Home
Celeb-filled spot kicks off 'You’re Never Too Far From the Life Artois' campaign
As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles.
The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in their homes, slipping into a daydream state to participate in summer activities with their clones.
Paul Hunter, co-founder of production company PrettyBird, directed the 30-second “Summer Anthem” spot, which has cameos from Eva Longoria, Blake Griffin and Liev Schreiber.
The whimsical video, set to indie folk singer M. Ward’s cover of the song Daydream, depicts the summer personas persuading their doubles to take a break from work for dancing, piano playing, sunbathing and, of course, enjoying glasses of Stella Artois.
“While this summer looks different and calls for time apart, we were inspired by the power of music—the universal language that brings us together, whether with friends or even to oneself,” said Lara Krug, vp of U.S. marketing at Stella Artois, in a statement. “By combining song with the power of daydreaming, paired with an icy cold Stella Artois, we hope to transport our drinkers’ minds to savor limitless stories all summer long, no matter where they are.”
The spot will broadcast across U.S. networks, digital and in out-of-home installations.
The AB InBev brand’s new campaign also includes a partnership with Tripadvisor that invites people to take staycations.
The brands launched the Stella Staycation Swap, a contest matching travelers who planned trips to each other’s cities to trade itineraries and enjoy all-expenses-paid vacations in their hometowns. Consumers can enter the contest on Tripadvisor’s site by sharing itineraries that were canceled or delayed due to Covid-19.
Quarantine life and social distancing have impacted Stella Artois’ other campaigns, promotions and events since March. The brand encouraged consumers to get engaged in quarantine for a chance to win a free wedding, with one couple selected by Netflix’s Love Is Blind stars. And in London, the brand created Instagrammable street art to help friends social distance.
CREDITS:
Client: Stella Artois
Vice President, Stella Artois: Lara Krug
Communications Lead, Stella Artois: Lauren Denowitz
Media Lead, Stella Artois: Ralph Conserva
Digital Lead, Stella Artois: Katherine Gruneisen
Public Relations Director, Stella Artois: Laura Alito
Agency: Pereira O’Dell
Creative Chairman, Co-Founder: PJ Pereira
Chief Creative Officer: Robert Lambrechts
Executive Creative Director: Nick Sonderup
Creative Director: Thiago Cruz
Senior Copywriter: Ivan Rivera
Senior Art Director: Camilo Ruano
Copywriter: Anjali Rao
Art Director: Rachel McEuen
Associate Design Director: Som Perry
Production Artist: Evan Zelermyer
Executive Producer: Veronica Beach
Senior Producer: Bridget Pierce
Senior Print Producer: Dana Canneto, Owen Bly
Senior Project Manager: Melanie Christian
Business Affairs: Shay Davis, Audra Brown
Managing Director: Mona Gonzalez
Brand Supervisor: Erica Black
Director of Strategy: Tom Naughton
Brand Strategy Director: Kira Loretto
Communications Strategy Director: Nina Cole
Social Strategy Director: Damara Dikeou
Social Strategist: Haley Carter
Production
Production Company: PrettyBird
Director: Paul Hunter
CEO/EP: Kerstin Emhoff
Producer : William Green
Director of Photography: Matt Lloyd
Choreographer: Mandy Moore
VFX: MPC
Executive Producer: Camila De Biaggi
Producer: Anna Kravtsov
Creative Director: Alvin Cruz
VFX Supervisor: Tim Crean
Editorial: Cosmo Street
Editor: Lawrence Young
Assistant Editor: Jared Zygarlicke and Josh Berger
Head of Production: Luiza Naritomi
EP: Maura Woodward
Music
Producer: M. Ward
Engineer: John Askew
Vocals/Guitar/Keys: M. Ward
Vocals: Alia Farah
Drums: Jordan Hudson
Writer: John Benson Sebastian
Publisher: Trio Music Company
All rights administered by BMG Rights Management (US) LLC
And Published by Alley Music Corp. (BMI) Courtesy of Round Hill Music
Music Supervision: Search Party
EP: Winslow Bright
Music Supervisor: Meghan Currier
Mix & Production: Stewart Lerman
TVC Audio
Audio Mix: Heard City
Mixer: Phil Loeb
EP: Sasha Awn
Billboard Graphics
Artist: Studio Posti
Production Company: Dress Code
Executive Creative Director: Andre Andreev
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
