Spot Explores the Power of Hugs, and What We Miss When We Can’t Be Close To One Another

Emotive ad for European fashion and lifestyle retailer Zalando, by Anomaly Berlin, features 90 seconds of people embracing

Anomaly Berlin and Zalando explore, and celebrate, the power of human touch in latest ad. Zalando / Anomaly Berlin

LONDON—The distance everyone’s had to create between themselves and their loved ones, thanks to Covid-19, is one major aspect that has made this year so tough.

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@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.