South Dakota Baffles Rest of America With New Drug Slogan, 'Meth. We're On It'

$449,000 campaign gets less-than-glowing feedback

If someone tells you they’re “on” meth, you’d be justified in being concerned. And this week, quite a few people are concerned for South Dakota.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in