Soccer champion Cristiano Ronaldo is a frequent star of advertising for brands ranging from Nike to Coca-Cola. He makes his latest commercial appearance in the biggest ever campaign for LiveScore, a global business spanning 200 territories that provides real-time sports updates.
This is the brand’s TV ad debut, developed by London-based creative agency Wonderhood Studios and media experience agency Bicycle London after both won the business earlier this year. LiveScore has invested a seven-figure media plan into the campaign, which will air during every live Premier League broadcast this season and on the channels Sky Sports and BT Sport in the U.K.
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