Slow-Motion Baby Chickens Fall From the Sky in Cutest and Saddest Easter Ad Ever

Students donate spec spot to PETA

Male chicks are adorable, majestic, tragically doomed waste products in this student-created ad that PETA loved enough to turn into an official spot.

German director Djawid Hakimyar tells AdFreak the story behind this Easter-themed spec ad that he and his fellow film school students created and donated to the anti-cruelty organization:

"We rescued three male chicks from a hatchery in Germany. Usually they would have been killed by a grinder or gas. We shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. The three little male chicks now live free on this small farm.

"After we finished the 'Flying Chicks' ad, we showed it to PETA and they loved our work. We and the Filmakademie Baden-Wuerttemberg donated the ad to PETA and they will spread it in a couple of days on the Internet."

CREDITS

Production Company: Filmakademie Baden-Wuerttemberg

Scriptwriter, Director: Djawid Hakimyar

Producer: Dominko Gudelj

Director of Photography: Simon Drescher

Editor: Henning Nolte

Music: Schnack Music Manufacture

Supported by: Leithaus Filmproduktion, LBBW-Stiftung, Der Sonnenhof, Dedo Weigert Film

Presented by: PETA Deutschland e.V.