Siri and iCloud? Bah, the Camera Is King

New Apple ad targets the No. 1 smartphone activity

Millions of people were willing to buy the iPhone 4S based on little more than a feature list and a release date, but there are still many millions more for Apple to try and win over. To that end, Apple and TBWA\Media Arts Lab have launched three new ads walking you through the newest features of note: voice-controlled helper Siri, wireless storage service iCloud, and the considerably improved new camera.

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