Simple and Spectacular, This Patiently Crafted Ad Transforms Flowers Into Fireworks

TBWA\Paris creates a message of thanks

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On paper, the concept is simple: Flowers bloom, set to the booms and crackles of fireworks. But creating such a visual experience in a way that does it justice? That’s no small floral feat.

TBWA\Paris and production house Eddy were up to the task, creating a truly remarkable piece of stop-motion film with “Fireworks,” an ad for French railway company SNCF.

The spot features painstakingly crafted visuals of flowers opening as blooms of fireworks, with each subtle movement of the accelerated blossoms matching the sounds of colorful explosives.



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