Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be Sworn In

'Today We Rise' from Ogilvy and Refinery29 was produced within hours of the inauguration

Still from the 'Today We Rise' spot
The spot was quickly produced from real footage of Wednesday's inauguration. Girl Up

To many women who grew up with trailblazers like Gloria Steinem, Billie Jean King and Angela Davis, Wednesday’s inauguration of Kamala Harris was a miraculous payoff for decades of heavy lifting.

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.