Shocking Attempted Murder Turns Out to Be Just Another Marketing Stunt

What if you were ambushed like this?

So, you're feeling kind of blah and waiting for the elevator and sipping your latte, and the door opens and some guy is choking some other guy on the floor, and you're just like, Whatever, it's probably some stupid marketing stunt for some indie gangster movie because oh my god even these nontraditional ads are getting so tired.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.