Sharing Stories Will Strengthen Bonds, Both In and Out of Your Agency

Authentic conversations have a ripple effect

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Patrick Llewellyn of 99designs reflects on a client call that renewed his commitment to interpersonal connection at all levels. Below, in his own words, he shares how emotional resonance can strengthen identity and belonging among team and client relationships.