Serena Williams’ ‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad

Compelling Wieden + Kennedy work looks back at star's early training

Serena Williams and her father Richard celebrate victory. Nike

Nike shows the “Voice of Belief” that has allowed Serena Williams to carry on in the face of adversity in a powerful new “Just Do It” ad.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}