Serena Williams' 'Voice of Belief' Sets the Tone in Poignant Nike U.S. Open Ad

Compelling Wieden + Kennedy work looks back at star's early training

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Nike shows the “Voice of Belief” that has allowed Serena Williams to carry on in the face of adversity in a powerful new “Just Do It” ad.

Serena Williams returns to the U.S. Open this week during a difficult year marked by health concerns following the birth of her daughter, Alexis. After an unexpected triumph at Wimbledon in July, where she finished second after dropping out of the French Open due to a pectoral muscle injury, she is now attempting to bounce back from disappointing performances at the 2018 Silicon Valley Classic and Cincinnati Masters.




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