Serena Williams Becomes Wonder Woman in DirecTV Stream's Fun Mashup Ad

She's raising a racquet in her battle against ball-launching monsters

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s common knowledge that Serena Williams is a superhero in the sports world. 

And in a fantastical new campaign for DirecTV’s streaming service, she officially becomes Wonder Woman, battling a shopping mall full of monsters with her weapon of choice—a tennis racquet.

The retro-themed spot, from TBWA\Chiat\Day Los Angeles, formally introduces DirectTV Stream by mashing up the Grand Slam champ with iconic films, highlighting the service’s mix of live and on-demand entertainment.

In the spot, which begins with a viewer calling up a live Williams match, the legendary athlete finds herself unwittingly (and improbably) dropped into an indoor shopping mecca that’s infiltrated by Transformers-like gadgets.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in