See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week

The story of 'The Lunchbox'

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We’ve heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway.

“The Lunchbox” opens on a familiar scene of schoolchildren eating lunch. But one boy’s lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain before heading back to his classroom.

As he goes to put his seemingly empty lunchbox away, he realizes it’s surprisingly heavy and opens it to reveal a full lunch.

The loveliest touch on this ad happens now, as the boy examines the contents of his lunch and looks around the room to realize several of his classmates have each contributed portions of their own lunch to share with their friend.




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