See Nike's Irreverent Ad Congratulating Roger Federer on His 8th Wimbledon Title

Spot aired right after his victory Sunday

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Nike’s marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer’s turn.

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