Here’s the Lovely Salute to the Cubs That Nike Aired After the Final Out of the World Series

Goodbye to 'Someday'

Headshot of Tim Nudd

Timing is everything. It was true early Thursday morning for the Chicago Cubs, who are World Series champions after 108 years of futility. And it was true for Nike, which used the first ad slot after the final out of Game 7 to air the spot below from Wieden + Kennedy—a lovely, quiet salute to the positive spirit of the team during its 2016 playoff run.

Nike has been rallying the city of Chicago all week long with a "Make Someday Today" campaign featuring "living" out-of-home ads, including billboards that reacted to actual game action. Kudos to W+K and Nike for a great merging of creative and media celebrating a historic moment in sports.

In some ways, the spot echoes the "Worth the Wait" ad that Nike made when the Cleveland Cavaliers won the NBA title in June. You have to wonder what the Indians spot looked like that Nike surely made for tonight, too.

Client: Nike

Agency: Wieden + Kennedy, Portland, Ore.
North America Creative Directors: Antony Goldstein, Chris Groom, Stuart Brown
Copywriter: Nick Morrissey
Art Director: Jon Kubik 
Director of Integrated Production: Matt Hunnicutt
Senior Integrated Producer: Molly Tait Tanen
Integrated Producer: Mauricio Granado
Digital Producer: Keith Rice
Art Production: Krystle Mortimore
Project Management: Andrea Nelsen
Studio Design Manager: Matt Blum
Studio Designer: Randall Garcia
Strategic Planning: Andy Lindblade, Reid Schilperoort, Zack Kaplan, Tom Suharto
Media, Communications Planning: Danny Sheniak, Reme DeBisschop, Alex Dobson, Emily Graham, Anthony Holton
Account Team: Chris Willingham, Alyssa Ramsey, Hannah Hewitt, Corey Woodson, Tobin Kittoe, Carlyle Williamson
Business Affairs: Dusty Slowik, Brian Cook
Broadcast Traffic: Andrea Sierra, Stephanie Goodell.

Production Companies: Somesuch; Anonymous Content
Director: Daniel Wolfe
Executive Producers: Eric Stern (Anonymous Content); Tim Nash, Sally Campbell (Somesuch)
Line Producer: Natalie Jacobson
Director of Photography: Tom Townend
Production Designer: Andrew Clark

Editorial Companies: Joint; Trim
Editors: Peter Wiedensmith, Tom Lindsay
Assistant Editors: Kevin Alfoldy, J.B. Jacobs
Post Producer: Catherine Liu
Executive Post Producer: Leslie Carthy

Visual Effects Company: Joint
2-D Artists: Katrina Slicrup, Robert Murdock
Executive Producer: Alex Thiesen
Producers: Rebekah Koerbel, Nathanael Horton
Colorist: David Jahns
Color Producers: Rebekah Koerbel, Nathanael Horton

Music, Sound, Mix Company: Joint
Audio Mixer: Noah Woodburn
Executive Producer: Natalie Huizenga
Producer: Sara Fink
Sound Designer: Noah Woodburn
Song: Willie Nelson, "Funny How Time Slips Away"


@nudd Tim Nudd is a former creative editor of Adweek.