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Brands fighting on Twitter? Very 2019. Brands climbing into each other’s jeans and rutting like wrestling polecats? That’s the energy 2020 is bringing to social media.
Case in point: Seagram’s and 7Up, longtime cocktail companions who seem to be on the verge of upgrading their relationship from beverage besties to canoodling couple. (Or, I suppose it’s more accurate to say, rekindling a romance that’s been the subject of ads going back decades, but more on that in a moment.)