Santander’s Powerful AR Experience Shows the Misunderstood Realities of Homelessness

The bank puts you 'In Someone Else's Shoes'

The story of Jen, a homeless woman with a full-time job, plays out in front of you through the bank's AR app. Santander Bank

Jen doesn’t like to complain about her circumstances or ask for help, even with her mother. Instead, she wakes up before dawn and gets ready for work in her car, where she’s living.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.