Samsung VR Headsets Help Millennials Overcome Their Fears in Persuasive New Ads

Train your phobias away with realistic simulations

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Terrified of heights? Try tricking yourself into thinking you're on the roof of a skyscraper, using virtual reality technology—and maybe, with practice, you'll be better equipped to deal with the real thing. 

Samsung ran just that test recently, turning people into guinea pigs to demonstrate the potential of its VR headgear. Agency Cheil Worldwide brought the "Be Fearless" message to life with 27 participants from countries like Germany, Russia and the United Arab Emirates.

They underwent four weeks of VR training to combat their fears—of heights (acrophobia) or of public speaking (glossophobia)—before facing real-life applications of their new skills, like speaking in front of a packed lecture hall. 

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