Royal Caribbean Crashes Tony Awards With Branded Segment

It could have been worse, and has been

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And now, a word from our sponsor … crammed awkwardly into the middle of the award show you're watching on TV. If you missed the latest mini-infomercial wedged between breathless acceptance speeches, then you weren't among the 6 million or so people watching Sunday night's 66th Tony Awards on CBS. Royal Caribbean slipped a big fat four-minute ad into the program, switching the action from New York's Beacon Theatre to one of its musical cruises, where singer-dancers did a couple of numbers from Hairspray.

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