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The words “creative” and “data” never used to be used in the same breath, but a lot has changed in the last few years; now data is inextricably tied to how creative conducts itself. Thus, the creation of the Creative Data category in the Cannes Lions awards, which were presented Tuesday in the south of France to a virtual audience.
The Grand Prix for Creative Data was awarded to data agency Rothco, part of Accenture Interactive in Dublin, for its “Saylists”
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