Rocky Runs Through the Streets of Philadelphia Again in an Audacious Sports Betting Promo

The campaign for Ladbrokes recreates the iconic scene of Balboa training with a new cast

There can’t be much more powerful a play in advertising than nostalgia, and—in reviving one of cinema’s most iconic moments featuring everyone’s favorite fictional boxing champion Rocky Balboa in a modern take—bookmaking brand Ladbrokes is betting big.

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