This Zingy, Colorful, Lip-Syncing Spot for a British Stereo Brand Will Brighten Your Day

Quirky ad by Stereo Creative creates homes as "distinctively British" as Roberts Radio's new speakers

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

British audio brand Roberts Radio has debuted a quirky and colorful ad to promote its Beacon range of Bluetooth-enabled speakers, employing the use of a feel-good hip-hop track to highlight the new product’s sound and style.

The TV, online and social campaign showcases “distinctly British” home scenes—but with more than a splash of color—to show off the new retro look device, which come in a variety of colors and aim to be a design centerpiece in modern homes.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in