This Zingy, Colorful, Lip-Syncing Spot for a British Stereo Brand Will Brighten Your Day

Quirky ad by Stereo Creative creates homes as "distinctively British" as Roberts Radio's new speakers

Roberts Radio and Stereo Creative brought to life homes and people as colorful and distinctive as the brand's new speakers. Stereo Creative / Roberts Radio

British audio brand Roberts Radio has debuted a quirky and colorful ad to promote its Beacon range of Bluetooth-enabled speakers, employing the use of a feel-good hip-hop track to highlight the new product’s sound and style.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.