British audio brand Roberts Radio has debuted a quirky and colorful ad to promote its Beacon range of Bluetooth-enabled speakers, employing the use of a feel-good hip-hop track to highlight the new product’s sound and style.
The TV, online and social campaign showcases “distinctly British” home scenes—but with more than a splash of color—to show off the new retro look device, which come in a variety of colors and aim to be a design centerpiece in modern homes.
The ad, created by Stereo Creative, shows a range of individuals and families lip-syncing to a rap track written for the ad, each in homes with a distinctly different design that reflects their taste and style.
“From first sight of the Beacon itself, it was clear this beautiful speaker was home décor as much as home technology,” said Matthew Simpson, creative director at Stereo Creative. “This is a standout piece of kit, and it bursts with personality. This was the strategic bedrock of our whole project.”
“Creating an original piece of music for a new speaker seemed like an obvious fit—as well as an opportunity to celebrate the home in the times we’re in,” said motion director Matthew Fryer.
Production Company: Hobby Film
Director: Beatrice Pegard
Photographer: Martins Cirulis
Music: Solo Select feat. Genesis Elijah, supervised by Wake The Town
Creative Director: Matthew Simpson
Creative Lead: Gavin Day
Copy Lead: Julien Hunt
Motion Director: Matthew Fryer
Strategy Director: Arthur Perez
Operations Director: Steve Bell
Managing Director: Andy Duff
Client Services Director: Ellie Butterworth
Senior Project Manager: Sandra Segersteén