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After almost 30 years of churning out Hollywood flicks, Rob Lowe has more insight than most into the behind-the-scenes shenanigans of the movie business. For the past two months, he's been using some of that experience to hawk candy bars for Butterfinger. That means starring in—and helping to shape—a series of "making-of" teaser videos promoting a short, mock-horror, branded film called Butterfinger the 13th, which Lowe will direct, set for release in October to boost the brand's Halloween payday.