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Global business magnate Richard Branson is about to launch the world’s newest cruise line, and he’s already attracted the interest of Americans from nearly all 50 states. The key word: nearly.
One state—South Dakota—reportedly is the only holdout where no residents have booked a cruise on Virgin Voyages. So the cruise line, with help from its high-profile founder, is targeting the state with an ad blitz that hints at a sweetened offer for the first to sign up for one of the company’s initial cruises in 2020.
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