Retailer Marks & Spencer Enlists Sienna Miller to Reach a New Generation of Shoppers

The campaign is the brand's latest attempt to shake off its dusty image in fashion

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Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by strong apparel sales. On the way to shaking off its frumpy image, the once beleaguered brand is seeking to continue its success with a new campaign starring Golden Globe-nominated actress Sienna Miller.

In the latest iteration of the “Anything But Ordinary” campaign, created by agency House 337, Miller shows off the versatility of M&S’ autumn/winter collection.



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