Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

Brand's play on words comes off tone-deaf

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Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body,'" suggesting on first glance that these women have it, and you probably don't.

More than 10,000 people have signed a U.K. petition calling for Victoria's Secret to "apologise for and amend the irresponsible marketing of your new bra range 'Body.'"

"Victoria’s Secret’s new advertisements play on women's insecurities and send out a damaging message by positioning the words 'The Perfect Body' across models who have exactly the same, very slim body type," the petition notes.

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