‘The Rack’ is totally some old man’s walker

Headshot of David Griner

I don’t know if it’s really “the perfect way to build bigger, sculpted muscles,” but I do know this: The Rack is blatantly a geriatric walker that’s been repurposed into a workout device. Obviously, this fact isn’t mentioned in the infomercial below. Maybe that’s because no one has used a walker to get a six pack since they sold Schlitz in a can.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."