Quaker Oats Man Gets Makeover to Look Healthier

Larry loses his double chin and gets a haircut

It’s not just fashion models and aging actresses who are getting nipped and tucked these days. Even Larry the Quaker Oats guy is getting some touch-ups. Hornall Anderson, Quaker’s brand-design firm, has made the character’s face thinner and trimmed his hair in the new Quaker Oats logo, The Wall Street Journal reports.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in