Q&A: How Jerry Seinfeld Wrote His Ideal Salesman Into Acura's New Ads

'The kind of guy I would like to sell me a car'

Jerry Seinfeld's last set of Acura ads took the automaker to some truly odd places, like an emergency room plagued by putrid potato salad and a 1960s-era rocket launchpad. Now he's taking the brand somewhere quite a bit different: a car dealership.