Publicis' Disturbing Gun-Control Stunt Let People Shoot at Strangers, and Think They'd Killed Them

But what does this Russian campaign really prove?

To promote gun control, the creatives at Publicis Russia wanted to see what would happen if they put firearms in the hands of everyone. So, they made an online simulation that let anyone aim and shoot what they were told was a real gun at a courtyard full of people.