Prudential Singapore is inviting people to reconnect in an emotional new spot.
"Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone for 4 minutes improve your relationship?"
The work is reminiscent of Dr. Arthur Aron's experiment, where two people fell in love after he instructed them to ask each other a series of questions while staring into each other's eyes for up to four minutes.
The people Prudential Singapore choose for this social experiment vary in their relationships: husband and wife, parent and child, siblings.