Prudential Got Loved Ones to Stare at Each Other for 4 Emotional Minutes in This Ad

Disconnect to reconnect


Prudential Singapore is inviting people to reconnect in an emotional new spot.

"Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone for 4 minutes improve your relationship?" 

The work is reminiscent of Dr. Arthur Aron's experiment, where two people fell in love after he instructed them to ask each other a series of questions while staring into each other's eyes for up to four minutes. 

The people Prudential Singapore choose for this social experiment vary in their relationships: husband and wife, parent and child, siblings.

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