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Before departing from Boston-based agency Arnold Worldwide, associate producer Jasmine Reyes got to add one final, impressive bit of work to her already enviable portfolio: a pro bono PSA for the Boston Alliance of Lesbian Gay Bisexual Transgender Queer Youth (BAGLY). The nearly two-minute-long video is a stylish, glammed-out call-to-action starring RuPaul’s Drag Race alum Jujubee.
“My team was able to pull together youth talent from the organization, celebrity talent, a crew and postproduction on a tight budget,” Reyes told Adweek of the whirlwind, two-day shoot.
Reyes
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