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In the age of AI, VR, long-form film and mobile wizardry, print advertising doesn’t get much respect anymore. Still, it remains a medium like no other—one that most purely distills the expression of an idea down to the writing and art direction, and one whose seeming limitations can make breakthrough executions feel that much more unexpected and delightful.
Below, check out seven print campaigns from 2017 that restored our faith in the creativity of the medium.
Burger
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